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Top Tips for reaching out to potential clients

Starting conversations with potential clients on LinkedIn can be nerve-wracking for many of us. Many of us face the challenge of breaking the ice and making meaningful connections that can lead to business opportunities. It's natural to feel nervous about reaching out to someone you've never met before, wondering if they'll respond or if your message will resonate with them. It’s important to push past this initial hesitation and remember the value of your offering because in the fast-paced world of digital networking, building rapport and making genuine connections is essential for driving lead generation and revenue growth.

Confident and personalised communication is key to breaking the ice and initiating meaningful dialogues. By approaching conversations with conviction and authenticity, you can establish a strong foundation for building rapport and forging genuine connections.

Let me tell you about Katherine, one of our clients. She was feeling nervous about reaching out to a superintendent in Minnesota. But here's what she did: she found out they both had a connection to football. You see, Katherine knew that the superintendent was into football, and it happened to be football season. So, she did a little research and discovered that the quarterback, Kirk Cousins, had started his career in Washington—just like Katherine!

With this clever connection, Katherine reached out to the superintendent in a way that felt natural and relaxed. Instead of diving straight into business talk, they were able to bond over their shared interest in football. It made the conversation much easier and laid the groundwork for a meaningful connection.

Here are some of my top tips in Breaking the Ice and starting that conversation:

1. Building Rapport: 

To get those conversations rolling, you've got to lay the groundwork by building rapport. It's like setting the stage for a great conversation. Being confident is important, but it's also about showing what you're made of—your knowledge, your experience. That's what makes people trust you right off the bat. When you can demonstrate that you understand what they need that's where the magic starts.

2. Making Connections: 

Research is your secret weapon. Dive in and uncover things you have in common. Maybe you both love hiking, or you went to the same university. Finding these connections makes starting conversations a breeze. It's like finding a key to unlock the door—it breaks down those initial barriers and makes it easy to get the ball rolling.

3. Offering Immediate Value:

Offering value upfront sets the stage for a meaningful conversation. Whether it's providing a quick LinkedIn profile review or sharing relevant resources, demonstrating your ability to help adds credibility and encourages engagement.

4. Effective Follow-up: 

Consistent follow-up is key to nurturing leads. Using tools like helps keep everything organised so you don't miss any opportunities. Make sure to adjust how often you follow up based on how interested the prospect seems. That way, you stay on their radar without being too pushy.

5. Personalised Approach: 

Customize your messages for each person you reach out to. Warm, personal greetings set a friendly tone right from the start. Be yourself and show your personality—it helps create genuine connections right from the beginning.

6. Engage and Listen: 

Get the conversation going by asking open-ended questions that get people talking. Show you genuinely care about what they need and what challenges they're facing. When it feels right, share success stories to prove you can deliver results—they speak louder than words.

7. Positive Closure:

Wrap up conversations on a positive note, no matter what. Let them know you're open to talking again in the future and offer help, even if they're not ready to move forward right now. Keeping things positive ensures they'll remember you and stay connected for potential opportunities down the line.

Feeling comfortable in those first conversations is so important for success. It's not just about knowing what to say—it's about feeling relaxed and confident. That's why we really focus on helping our clients feel comfortable with the whole process. We want them to step into those conversations feeling good, knowing they've got what it takes to make real connections.

Sam is a client of mine and he's a great example of how feeling comfortable can really make a difference. When Sam joined our ED sales elevation experience, we knew it was important to help him feel good about sales. It took a bit of time, but we found what worked best for him. And now, Sam is doing really well with his education company. He's confident and making those first chats count.

Starting conversations with your potential ideal client isn't a walk in the park. It requires practice, confidence, and a clear understanding of your business. But once you've mastered these skills, you should feel at ease. Whether you're meeting face-to-face or hopping on a Zoom call, you'll be comfortable because you know your stuff. You can clearly explain how you can help them and make a positive impact on their lives.

If you are looking to elevate your lead generation game and have a steady stream of high qualified leads coming into your business, then join the waitlist to the Ed Sales Elevation Experience Program and be the first to know when doors open. By joining the waitlist, you’ll have access to exclusive bonuses and save $1500 when you enroll during early bird. With a guarantee of booking three to five qualified sales calls per week by the end of the program, it's a game-changer for education companies seeking sustainable growth. Learn more here.



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